- How to draw on past experiences to inspire your next big success
- Tips and tricks to generate more and better ideas faster than ever
- The proven formula to transform any audience from skeptics to hands-down supporters
About the presenter: Carla’s latest book, Experiences: The 7th Era of Marketing, sets the benchmark for marketing’s evolving role in business. Today, she travels the world teaching people how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.