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Retention Marketing: How to Wow (and keep!) your Existing Customers- July 18th Luncheon
July 18 @ 11:30 am - 1:00 pm$20.00 – $35.00
Join us for our July 18th luncheon! Retention Marketing for your business!
Are you proactively engaging and nurturing your current customers? Or are you focused on gaining new customers? You’re not alone, but you’re at risk. Your current customer base is your most valuable asset. And your competitors are actively marketing to them. Retention Marketing is a new twist on an old philosophy – take care of your customers so they keep coming back, and spending with you.
Understanding your customers, tailoring touchpoints and personalizing communications are keys to long-term success. Research shows that it costs 6-7 times more to acquire a new customer than to retain an existing one. And, a 5% increase in retention can generate up to a 125% increase in profits.
Stephanie Pressly is the president of MyClient Retention Marketing, a customer engagement company founded in 2016. Pressly is also the Director of Strategic HR Initiatives and Communications at MSU where she is developing an Employer Value Proposition brand for the university. Prior to that, Pressly spent 10 years as the president and publisher of Big Sky Publishing, the parent company of the Bozeman Daily Chronicle, Belgrade News and other print and digital media. She served as a newspaper publisher since 1991 with groups in Idaho, Arizona, Alabama, and California.
We will also have a special guest prior to our main speaker: Kayte Kaminski with The Compassion Project to give us a look into The Compassion Project and Cultivating Compassion. Please be sure to get there early as it will be a full hour of good information!
Location: Riverside Country Club, 2500 Springhill Road, Bozeman
When: July 18th from 11:30 am-1pm.
Payment: Pay online with a credit or debit card, by check or cash at the door*, or mail a check to BPW, PO Box 644, Bozeman, MT 59771. *Registrations made after 12:00 PM on the Monday prior will be subject to an additional charge.
Preregistration & Member Guests: Advanced registration is requested for food planning and room setup (by Noon the Monday prior to the Wednesday luncheon). Members bringing guests can register and pay for their guest online. Guests can also register separately and pay for their own attendance. Non-members may attend up to 3 luncheons before becoming a BPW member.
Missed the registration deadline? Email firstname.lastname@example.org to be added to the event or come the day of and register at the door! There is an increased charge for anyone who does not register by 12:00 PM on the Monday prior to the event.
Lunch Cancellations: You can cancel without issue by 12:00 PM the Monday prior to the lunch. To cancel your registration by this deadline, email email@example.com. Cancellations thereafter will be billed for and responsible for the applicable registration fee.